Suzhou Pinnacle Electronics Debuts at Malaysia Retail Tech Expo, Empowering Southeast Asia’s Retail Upgrade with Intelligent Product Portfolio

Kuala Lumpur, 2025—At the 2025 Southeast Asia Retail Technology Supermarket Equipment Expo (Malaysia), Suzhou Pinnacle Electronics Co., Ltd. showcased its desktop cash registers, AI checkout scales, AI labeling scales, self-service kiosks, and a full suite of POS peripherals, drawing significant attention from Southeast Asian retailers, industry experts, and media. This exhibition marks Top Electronics’ deepening market presence in Southeast Asia, injecting new momentum of intelligent solutions into the region’s retail sector.‌

Innovative product matrix, reshaping retail efficiency

Suzhou Pinnacle showcased its comprehensive smart retail solutions at the exhibition:

* Desktop POS Terminal: Designed for small and medium-sized merchants, it integrates efficient data processing and a multilingual interface to support fast checkout, multiple payment methods, and membership management, significantly boosting operational efficiency.

* AI Checkout Scale: Incorporating artificial intelligence technology, it enables automatic product recognition and weight-based pricing, reducing manual error in high-frequency scenarios like supermarkets and convenience stores.

* AI Label Scale: Supports dynamic label generation and multilingual printing for fresh produce and food items, ensuring real-time price and information accuracy to boost customer trust.

* Self-Service Kiosk: Delivers unattended shopping experiences with integrated QR code payments, product lookup, and inventory management—meeting Southeast Asian consumers’ demand for convenient services.

*Point-of-Sale Peripherals:

Includes complementary devices like barcode scanners and printers that seamlessly integrate with core products to build a complete checkout ecosystem.

These products leverage Top Electronics’ robust R&D capabilities. Their accumulated software copyrights ensure technological stability, while the ANYPAY and ZHONGJI brand identities reinforce their international image.‌

Technology Drives Transformation, Empowering Omnichannel Retail

Suzhou Pinnacle’s AI technology applications emerged as a highlight of the exhibition. The AI checkout scale employs intelligent algorithms to rapidly identify product characteristics, enabling “place-and-weigh” functionality that reduces queue times. The Échelle d'étiquetage IA supports multilingual label printing, catering to the diverse market demands across Southeast Asian countries. Self-service kiosks integrate facial recognition with mobile payments, delivering a seamless shopping experience. These innovations stem from the company’s deep expertise in POS terminal devices. Its product line covers the entire chain of needs from checkout systems to smart weighing solutions, embodying a “unique POS philosophy.” During the exhibition, Top Electronics’ team engaged in in-depth discussions with multiple retailers, exploring how technology can optimize inventory management and enhance customer satisfaction, highlighting the adaptability of its products in complex retail environments.‌

Deeply cultivating the Southeast Asian market and laying out global strategies

This exhibition marks a crucial step for Suzhou Pinnacle in expanding its Southeast Asian operations. Since its establishment in 2008, the company has built a complete ecosystem from R&D to production based in Suzhou Hi-Tech Zone, achieving nationwide coverage through its domestic distributor network. Its debut in Malaysia not only strengthened ties with existing partners but also attracted potential clients from Indonesia, Thailand, Vietnam, and other countries, laying the groundwork for entering international markets. During the exhibition, CEO Chen Yan stated: “The Southeast Asian retail market demonstrates strong demand for intelligent solutions, with consumers increasingly seeking convenient and efficient service experiences. We aim to help merchants enhance their competitiveness through innovative products while driving the regional retail industry’s upgrade.”‌