{"id":1773,"date":"2026-09-26T17:01:00","date_gmt":"2026-09-26T09:01:00","guid":{"rendered":"https:\/\/www.anypaypos.com\/?p=1773"},"modified":"2026-08-31T17:02:51","modified_gmt":"2026-08-31T09:02:51","slug":"using-customer-displays-for-checkout-transparency-and-in-store-promotion","status":"publish","type":"post","link":"https:\/\/www.anypaypos.com\/ar\/using-customer-displays-for-checkout-transparency-and-in-store-promotion.html","title":{"rendered":"Using Customer Displays for Checkout Transparency and In-Store Promotion"},"content":{"rendered":"

Turn the Checkout Screen into a Communication Channel<\/h2>\n\n\n\n

The checkout counter is one of the few places where nearly every purchasing customer interacts with the store.<\/p>\n\n\n\n

A customer-facing display can make this moment more informative.<\/p>\n\n\n\n

During a transaction, the screen may show order information such as product quantities and total value.<\/p>\n\n\n\n

This allows customers to follow the transaction without repeatedly asking the cashier.<\/p>\n\n\n\n

In food service, a second screen can help confirm the order before payment.<\/p>\n\n\n\n

In retail, it may show basket information as products are scanned.<\/p>\n\n\n\n

The display creates visibility, but it should remain easy to understand.<\/p>\n\n\n\n

Too much information can make the screen less useful.<\/p>\n\n\n\n

Use Idle Screen Time Carefully<\/h2>\n\n\n\n

When the terminal is not processing a transaction, the customer display can serve another function.<\/p>\n\n\n\n

Retailers may use it for promotional graphics, membership information or new product communication.<\/p>\n\n\n\n

This gives the screen value beyond checkout confirmation.<\/p>\n\n\n\n

However, the transition between promotional content and transaction information should be clear.<\/p>\n\n\n\n

Once checkout begins, the transaction should take priority.<\/p>\n\n\n\n

Promotional messages should not hide price or order information.<\/p>\n\n\n\n

Retailers should also avoid filling the screen with long text.<\/p>\n\n\n\n

Customers normally look at the display only briefly.<\/p>\n\n\n\n

Simple graphics and short messages are more suitable for this environment.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Match the Screen to the Store Layout<\/h2>\n\n\n\n

The position of the customer display affects whether customers actually use it.<\/p>\n\n\n\n

The display should face the shopper at a natural viewing angle.<\/p>\n\n\n\n

It should not be too low, too far away or hidden behind products.<\/p>\n\n\n\n

The retailer should also check reflections from overhead lighting.<\/p>\n\n\n\n

Software needs to recognize and manage the customer-facing screen correctly.<\/p>\n\n\n\n

The content should be tested at the actual display resolution.<\/p>\n\n\n\n

If the screen becomes unavailable, the cashier\u2019s primary POS should continue working normally.<\/p>\n\n\n\n

For chain stores, the display angle, software layout and promotional-content rules can be standardized.<\/p>\n\n\n\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/h3>\n\n\n\n

A POS customer display can serve two useful roles: helping customers understand the current transaction and providing a controlled communication channel between transactions.<\/p>\n\n\n\n

The best implementations keep checkout information clear while using idle screen time for concise promotional content.<\/p>","protected":false},"excerpt":{"rendered":"

Turn the Checkout Screen into a Communication Channel The checkout counter is one of the few places where nearly every purchasing customer interacts with the store. A customer-facing display can make this moment more informative. During a transaction, the screen may show order information such as product quantities and total value. This allows customers to […]<\/p>\n","protected":false},"author":1,"featured_media":1774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","themepark_post_bcolor":"#f5f5f5","themepark_post_width":"1022px","themepark_post_img":"","themepark_post_img_po":"left","themepark_post_img_re":false,"themepark_post_img_cover":false,"themepark_post_img_fixed":false,"themepark_post_hide_title":false,"themepark_post_main_b":"","themepark_post_main_p":100,"themepark_paddingblock":false,"footnotes":""},"categories":[2],"tags":[379,376,375,377,380,358,378],"class_list":["post-1773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-checkout-display","tag-customer-display-terminal","tag-customer-facing-pos-screen","tag-dual-screen-pos","tag-pos-advertising-display","tag-pos-customer-display","tag-retail-promotional-screen"],"metadata":{"_edit_lock":["1788166972:1"],"_thumbnail_id":["1774"],"_edit_last":["1"],"themepark_seo_title":["Using POS Customer Displays for Retail Communication"],"themepark_seo_description":["Discover how retailers can use POS customer displays for transaction confirmation, promotion and customer communication at checkout."],"themepark_seo_keyword":["POS customer display, customer facing POS screen, dual screen POS, checkout display, retail promotional screen, customer display terminal, POS advertising display"],"catce":["sidebar-widgets4"],"views":["8"]},"medium_url":"https:\/\/www.anypaypos.com\/wp-content\/uploads\/2026\/08\/pasted-image-20260831-090244-317.png","thumbnail_url":"https:\/\/www.anypaypos.com\/wp-content\/uploads\/2026\/08\/pasted-image-20260831-090244-807.png","full_url":"https:\/\/www.anypaypos.com\/wp-content\/uploads\/2026\/08\/pasted-image-20260831-090241-627.png","_links":{"self":[{"href":"https:\/\/www.anypaypos.com\/ar\/wp-json\/wp\/v2\/posts\/1773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.anypaypos.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.anypaypos.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.anypaypos.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.anypaypos.com\/ar\/wp-json\/wp\/v2\/comments?post=1773"}],"version-history":[{"count":1,"href":"https:\/\/www.anypaypos.com\/ar\/wp-json\/wp\/v2\/posts\/1773\/revisions"}],"predecessor-version":[{"id":1775,"href":"https:\/\/www.anypaypos.com\/ar\/wp-json\/wp\/v2\/posts\/1773\/revisions\/1775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.anypaypos.com\/ar\/wp-json\/wp\/v2\/media\/1774"}],"wp:attachment":[{"href":"https:\/\/www.anypaypos.com\/ar\/wp-json\/wp\/v2\/media?parent=1773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.anypaypos.com\/ar\/wp-json\/wp\/v2\/categories?post=1773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.anypaypos.com\/ar\/wp-json\/wp\/v2\/tags?post=1773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}